- Title
- Applying a Participative Pricing Strategy to Self-Assembled Summer Holiday Packages
- Creators
- B StanglL Polster
- Contributors
- European Marketing Academy Association (Publisher)
- Publication Details
- Proceedings of the 40th EMAC: The Day After – Inspiration, Innovation, Implementation, pp.CD-CD
- Conference
- European Marketing Academy Conference (EMAC) (Ljubljana, Slovenia, 24/05/2011 - 27/05/2011)
- Date published
- 2011
- Date submitted
- 16/05/2017
- Identifiers
- 99511678702346
- Academic Unit
- University of Surrey
- Resource Type
- Conference presentation
Conference presentation
Applying a Participative Pricing Strategy to Self-Assembled Summer Holiday Packages
Proceedings of the 40th EMAC: The Day After – Inspiration, Innovation, Implementation, pp.CD-CD
European Marketing Academy Conference (EMAC) (Ljubljana, Slovenia, 24/05/2011 - 27/05/2011)
2011
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