Abstract
With the recent publication of the NHS Long Term Plan and the renewal of the GP Contract, it is timely to consider what we value within general practice. In this article we consider normative ways of thinking about general practice and the implications for primary healthcare organisation and funding. We examine some of the opportunities and challenges that current 'common sense' thinking produces, shaping ways in which particular 'problems' and 'solutions' are constructed and accepted.3 We discuss potential 'gaps' or 'alternative' ways of thinking and their potential contribution to future policy and practice.