Mission Group Segments in the UK University Market

Conference presentation

Peer reviewed

American Marketing Association Educators’ Conference Proceedings

American Marketing Association Educators’ Conference (San Fransisco, USA)

2014

Abstract

url

https://www.ama.org/events-training/Conferences/Pages/Summer-Marketing-Educators-Conference-2014.aspxView

Published (Version of record)

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Title: Mission Group Segments in the UK University Market
Creators: Jane Hemsley-Brown
Publication Details: American Marketing Association Educators’ Conference Proceedings
Conference: American Marketing Association Educators’ Conference (San Fransisco, USA)
Date published: 2014
Date submitted: 13/03/2018
Identifiers: 99511242902346
Academic Unit: Surrey Business School
Resource Type: Conference presentation