- Title
- Mission Group Segments in the UK University Market
- Creators
- Jane Hemsley-Brown
- Publication Details
- American Marketing Association Educators’ Conference Proceedings
- Conference
- American Marketing Association Educators’ Conference (San Fransisco, USA)
- Publication Date
- 2014
- Identifiers
- 99511242902346
- Academic Unit
- Surrey Business School
- Resource Type
- Conference presentation
Conference presentation
Mission Group Segments in the UK University Market
American Marketing Association Educators’ Conference Proceedings
American Marketing Association Educators’ Conference (San Fransisco, USA)
2014