Non-Market Strategies at Local Context: Roles and Importance of Local Stakeholders and Environments

Conference proceeding

Chang Hoon Oh, Nan Jia, Jon Jungbien Moon, Charles Edward Stevens, Pei Sun, Tazeeb Rajwani and Natalia Yakovleva

Academy of Management Annual Meeting Proceedings, Vol.2024(1)

08/2024

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Title: Non-Market Strategies at Local Context: Roles and Importance of Local Stakeholders and Environments
Creators: Chang Hoon Oh - U. of Kansas
Nan Jia - U. of Southern California
Jon Jungbien Moon - Korea U
Charles Edward Stevens - Rutgers U
Pei Sun - Alliance Manchester Business School, U. of Manchester
Tazeeb Rajwani - U. of Surrey
Natalia Yakovleva - Kedge Business School
Publication Details: Academy of Management Annual Meeting Proceedings, Vol.2024(1)
Publication Date: 08/2024
Identifiers: 991128134002346
Academic Unit: Surrey Business School
Language: English
Resource Type: Conference proceeding