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Building trust before the next crisis: lessons from the avian influenza front lines
Journal article   Open access   Peer reviewed

Building trust before the next crisis: lessons from the avian influenza front lines

Eri Togami, Elizabeth Ashby Guo, Julie Liao, Stephen Ostroff, Jonathan M Sleeman and Elizabeth L Mumford
Frontiers in Public Health, Vol.13, 1735139
16/01/2026
PMID: 41626361

Abstract

Animals Birds Disease Outbreaks - prevention & control Disease Outbreaks - veterinary Humans Influenza A Virus, H5N1 Subtype Influenza in Birds - epidemiology Influenza in Birds - prevention & control Influenza, Human - epidemiology Influenza, Human - prevention & control Trust United States - epidemiology Agriculture Public Health
The United States H5N1 outbreak which began in 2022 had widespread human health, animal health, and economic impacts. This outbreak led to the death or depopulation of over 175 million domestic birds and marked the first time that a highly pathogenic avian influenza (HPAI) virus was detected in cattle. Response to this emergency required coordination among various stakeholders in public health and agriculture sectors at federal, state, and local levels. Despite national and local efforts, a lack of trust between stakeholders diminished the efficiency of the response. The National Academies of Sciences, Engineering, and Medicine hosted a webinar featuring four experts in different agriculture sectors to gain their perspectives from the field on building trust during the H5N1 response. Their discussion highlighted the importance of proactive trust-building, communication and transparency, and incentives as catalysts to building trust in advance of a public health crisis. These insights are key for improving responses to future HPAI outbreaks and other health emergencies.
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https://doi.org/10.3389/fpubh.2025.1735139View
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