The effect of different types of virtual influencers on consumers' emotional attachment (vol 177, 114646, 2024)

Journal article

Peer reviewed

Ji Yan, Senmao Xia, Amanda Jiang and Zhibin Lin

Journal of business research, Vol.189, 115148

01/02/2025

Abstract

Business

Business & Economics

Social Sciences

url

https://doi.org/10.1016/j.jbusres.2024.115148View

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Title: The effect of different types of virtual influencers on consumers' emotional attachment (vol 177, 114646, 2024)
Creators: Ji Yan - Durham University
Senmao Xia - University of Surrey
Amanda Jiang - Durham University
Zhibin Lin - Durham University
Publication Details: Journal of business research, Vol.189, 115148
Publisher: Elsevier
Number of pages: 1
Publication Date: 01/02/2025
Identifiers: 991111662002346; WOS:001423880000001
Academic Unit: Surrey Business School
Language: English
Resource Type: Journal article