Abstract
Drawing on the theoretical lens of context, entrepreneurial innovations, and critical sociology, this paper theorizes the typologies of entrepreneurial innovations occurring in the tourism industry context within resource-scarce destinations. The analysis is based on in-depth interviews with managers, owners, and employees of small and medium-sized hotels (SMSHs) across four African countries. The results uncover six types of entrepreneurial innovations and how these emerge from strategic decisions of managers of SMSHs in response to the tourism industry context as an asset (opportunity) versus a liability (challenge). The findings reveal the development process of different types of entrepreneurial innovations, in terms of the decision-making by managers and the circumstances that create the conditions for these innovations. The study applied a sociological perspective to examine the extent to which industry context represents opportunities or challenges for entrepreneurial innovations in hospitality and tourism businesses after the COVID-19 pandemic.