Understanding Feline Pruritis From the Pet Owners Perspective: Can Social Media Listening Identify and Describe a Pet Patients Pathway Through a Disease Process in Veterinary Medicine?

G. Cherry; T. S. Rai; A. Wright; R. M. Brown; K. Wells; T. L. Street; A. J. Cook

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Understanding Feline Pruritis From the Pet Owners Perspective: Can Social Media Listening Identify and Describe a Pet Patients Pathway Through a Disease Process in Veterinary Medicine?

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Understanding Feline Pruritis From the Pet Owners Perspective: Can Social Media Listening Identify and Describe a Pet Patients Pathway Through a Disease Process in Veterinary Medicine?

G. Cherry, T. S. Rai, A. Wright, R. M. Brown, K. Wells, T. L. Street and A. J. Cook

ISPOR Europe 2022 (Vienna, Austria, 06/11/2022–09/11/2022)

12/2022

Abstract

social media listening

feline pruritus

pet owners

User-generated social media content is seldom explored in the animal health industry despite the potential for observing pet owners’ perceptions before accessing veterinary care and relevant online information [1]. Analysing voluntary owner-reported events within selected internet domains can generate valuable insights into disease, pet owner attitudes and behaviours. A study of Feline Pruritis was conducted using a proof-of-concept social listening (SL) platform to investigate feline allergic skin disease from the pet owners’ perspective [

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Title: Understanding Feline Pruritis From the Pet Owners Perspective: Can Social Media Listening Identify and Describe a Pet Patients Pathway Through a Disease Process in Veterinary Medicine?
Creators: G. Cherry (Corresponding Author) - University of Surrey, School of Veterinary Medicine
T. S. Rai (Author) - University of Surrey, School of Computer Science and Electronic Engineering
A. Wright (Author) - Zoetis
R. M. Brown (Author) - Athens Technology Center
K. Wells (Author) - University of Surrey, School of Computer Science and Electronic Engineering
T. L. Street (Author) - University of Surrey, School of Veterinary Medicine
A. J. Cook (Author) - University of Surrey, School of Veterinary Medicine
Conference: ISPOR Europe 2022 (Vienna, Austria, 06/11/2022–09/11/2022)
Publication Date: 12/2022
Identifiers: 991035766202346
Copyright: Copyright © 2022 Published by Elsevier Inc. For the purpose of open access, the authors have applied a Creative Commons Attribution (CC BY) licence to any Author Accepted Manuscript version arising.
Academic Unit: School of Veterinary Medicine
Language: English
Resource Type: Conference poster

Understanding Feline Pruritis From the Pet Owners Perspective: Can Social Media Listening Identify and Describe a Pet Patients Pathway Through a Disease Process in Veterinary Medicine?

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