- Title
- The Effects of Customer Equity Drivers on Loyalty Intentions across Industries and Firms
- Creators
- Y-C OuP VerhoefT Wiesel
- Publication Details
- Journal of the Academy of Marketing Science
- Date published
- 06/03/2015
- Date submitted
- 16/05/2017
- Identifiers
- 99512232402346
- Academic Unit
- University of Surrey
- Resource Type
- Working paper
Working paper
The Effects of Customer Equity Drivers on Loyalty Intentions across Industries and Firms
Journal of the Academy of Marketing Science
06/03/2015
Metrics
101 Record Views