- Title
- On Customer Emotions and Loyalty Strategies
- Creators
- Y-C Ou
- Publication Details
- International Journal of Research in Marketing
- Date published
- 19/02/2015
- Date submitted
- 16/05/2017
- Identifiers
- 99514817102346
- Academic Unit
- University of Surrey
- Resource Type
- Working paper
Working paper
On Customer Emotions and Loyalty Strategies
International Journal of Research in Marketing
19/02/2015
Metrics
31 Record Views