Internal Marketing – A Way of Improving Service Quality

Report

Internal Marketing – A Way of Improving Service Quality

A Gudmundsson and C Lundberg

ETOUR Mid Sweden University

2001

Abstract

internal marketing

service quality

tourism

hospitality

Metrics

45 Record Views

Details

Title: Internal Marketing – A Way of Improving Service Quality
Creators: A Gudmundsson
C Lundberg
Publisher: ETOUR Mid Sweden University; Ostersund, Sweden
Date published: 2001
Date submitted: 16/05/2017
Identifiers: 99513189002346
Academic Unit: University of Surrey
Resource Type: Report