- Title
- Ethics and regulation of contemporary marketing communication practices: an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows
- Creators
- RA Tiwsakul
- Series
- Research Paper Series
- Publisher
- School of Management, Royal Holloway, University of London
- Date published
- 06/2005
- Date submitted
- 16/05/2017
- Identifiers
- 99513882002346
- Academic Unit
- University of Surrey
- Resource Type
- Other
Other
Ethics and regulation of contemporary marketing communication practices: an exploration of the perceptions of UK-based consumers towards the ethical issues raised by product placement in British TV shows
Research Paper Series, School of Management, Royal Holloway, University of London
06/2005
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