Why data analytics is an art

Vincent Charles; Ali Emrouznejad; Tatiana Gherman; James Cochran

doi:10.1111/1740-9713.01707

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Journal article

Why data analytics is an art

Vincent Charles, Ali Emrouznejad, Tatiana Gherman and James Cochran

Significance (Oxford, England), Vol.19(6), pp.42-45

12/2022

DOI: https://doi.org/10.1111/1740-9713.01707

Abstract

Data analytics projects can be like throwing darts in the dark. Problem‐centric thinking is vital, argue Vincent Charles, Ali Emrouznejad, Tatiana Gherman, and James Cochran Data analytics projects can be like throwing darts in the dark. Problem‐centric thinking is vital, argue Vincent Charles, Ali Emrouznejad, Tatiana Gherman, and James Cochran

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Title: Why data analytics is an art
Creators: Vincent Charles - University of Bradford
Ali Emrouznejad - Professor and chair in business analytics and the director of the Centre for Business Analytics in Practice at Surrey Business School, University of Surrey, UK. He is an expert in performance measurement and management, efficiency, productivity analysis, data mining, and big data.
Tatiana Gherman - University of Northampton
James Cochran - Rogers
Publication Details: Significance (Oxford, England), Vol.19(6), pp.42-45
Number of pages: 4
Date published: 12/2022
Identifiers: 99783235502346
Academic Unit: Surrey Business School
Language: English
Resource Type: Journal article

Why data analytics is an art

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