Abstract
Purpose: This paper explores perceptions of tourism theory and its usefulness to the professional practice of tourism management as identified by the two major stakeholder groups – academics and tourism practitioners.<br /> <br /> Design/methodology/approach: Data for this study were collected through the use of two electronically administered surveys with tourism academics teaching on undergraduate tourism programmes of study and tourism professionals, both based in the UK.<br /> <br /> Findings: Findings suggest that tourism theory is important in understanding tourism itself. But at the same time it has pragmatic relevance, facilitating researchers and others to make sense of the real world and contributing to successful practice in tourism.<br /> <br /> Originality/value: This is the first study to provide empirical data from both academic and practitioner perspectives into often contested debates about the nature and uses of tourism theory.