Abstract
Intergovernmental collaboration in tourism among ASEAN nations has received little attention in the literature despite the significant contribution tourism makes in the region. This paper helps improve our understanding of the phenomenon by providing empirical evidence that explains the preconditions that gave rise to ASEAN tourism and the formulation of its policy framework. It is suggested that, to truly realize the vision of economic integration and sustainable tourism development, continuous efforts are required to establish, promote and protect the common interests of member countries. Policy-makers should also strive for a good balance between pragmatism and mechanism when implementing policies.