Abstract
This editorial reviews sustainable tourism research as reflected in the Journal of Sustainable Tourism over the past twenty-five years, followed by specific consideration of more recent trends. It looks back in order to consider how sustainable tourism research, and its coverage in the Journal, has changed and developed, and is continuing to do so. It also uses the review to suggest ways in which the Journal of Sustainable Tourism, and research in this field, might usefully continue to move forward in the future to further increase its relevance, innovation and impact.