- Title
- Transitioning from a goods-dominant to a service-dominant logic Visualising the value proposition of Rolls-Royce
- Creators
- I NgG ParryL SmithR MaullG Briscoe
- Publication Details
- JOURNAL OF SERVICE MANAGEMENT, Vol.23(3), pp.416-439
- Publisher
- EMERALD GROUP PUBLISHING LIMITED
- Date published
- 01/01/2012
- Date submitted
- 16/05/2017
- Identifiers
- 99516159902346
- Copyright
- Copyright 2012 Emerald Publishing Group
- Academic Unit
- University of Surrey
- Language
- English
- Resource Type
- Journal article
Journal article
Transitioning from a goods-dominant to a service-dominant logic Visualising the value proposition of Rolls-Royce
JOURNAL OF SERVICE MANAGEMENT, Vol.23(3), pp.416-439
01/01/2012
Metrics
65 Record Views