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Transitioning from a goods-dominant to a service-dominant logic Visualising the value proposition of Rolls-Royce
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Transitioning from a goods-dominant to a service-dominant logic Visualising the value proposition of Rolls-Royce

I Ng, G Parry, L Smith, R Maull and G Briscoe
JOURNAL OF SERVICE MANAGEMENT, Vol.23(3), pp.416-439
01/01/2012

Abstract

Social Sciences Management Business & Economics MANAGEMENT Service-dominant logic Value proposition Value Resources Services Asset valuation VALUE CHAIN SYSTEM-DESIGN PERFORMANCE PERSPECTIVE PRODUCT OPERATIONS COGNITION CREATION OBJECTS
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