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The three value proposition cycles of equipment-based service
Journal article   Peer reviewed

The three value proposition cycles of equipment-based service

L Smith, I Ng and R Maull
PRODUCTION PLANNING & CONTROL, Vol.23(7), pp.553-570
01/01/2012
DOI: https://doi.org/10.1080/09537287.2011.640055

Abstract

Science & Technology Technology Engineering Industrial Engineering Manufacturing Operations Research & Management Science Engineering ENGINEERING INDUSTRIAL ENGINEERING MANUFACTURING OPERATIONS RESEARCH & MANAGEMENT SCIENCE service science systems value proposition qualitative CUSTOMER VALUE COMPETITIVE ADVANTAGE DOMINANT LOGIC SCIENCE INDUSTRY SYSTEMS MODEL
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