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The power of myth in impeding service innovation - A perspective gained from analysis of service providers' narratives
Journal article

The power of myth in impeding service innovation - A perspective gained from analysis of service providers' narratives

SV Halliday
JOURNAL OF MANAGEMENT INQUIRY, Vol.17(1), pp.44-55
01/03/2008

Abstract

Social Sciences Management Business & Economics MANAGEMENT service innovation professional services narrative analysis services management STORIES ORGANIZATIONS LEGITIMACY ENCOUNTER
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