Abstract
The exceedingly competitive climate of academia has increased the emphasis on performance-based research funding. In this paper we evaluate the UK’s government assessment of research impact and critically comment upon the implications for future research conduct. The key findings are as follows; firstly we provide a summary of UK tourism research impact. Secondly, we demonstrate the effect of the resulting significance gap, and comment upon the consequences of the Research Excellence Frameworks' (REF) research impact assessment in terms of a research culture change. Lastly, we proposition that the current assessment structure can have negative long-term consequences in that key issues facing tourism fall outside ‘good’ research impact.