- Title
- The effect of retail customer loyalty schemes - detailed measurement or transforming marketing?
- Creators
- DC GilbertM StoneD BearmanS ButscherP CrickT Moffett
- Publication Details
- Journal of Targeting, Measurement and Analysis for Marketing, Vol.12(3), pp.305-318
- Date published
- 2004
- Date submitted
- 16/05/2017
- Identifiers
- 99516657702346
- Academic Unit
- University of Surrey
- Resource Type
- Journal article
Journal article
The effect of retail customer loyalty schemes - detailed measurement or transforming marketing?
Journal of Targeting, Measurement and Analysis for Marketing, Vol.12(3), pp.305-318
2004
Metrics
68 Record Views