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The Role of Cultural Intelligence in the Relationship Between Platform Trust and Loyalty: The Perspective From OTA Platforms
Journal article   Peer reviewed

The Role of Cultural Intelligence in the Relationship Between Platform Trust and Loyalty: The Perspective From OTA Platforms

Meng Tao, F Alam, Muhammad Zahid Nawaz and JASHIM KHAN
International journal of online marketing, Vol.11(2), pp.17-31
01/04/2021

Abstract

Cultural Intelligence, OTA Platforms, Platform Loyalty, Platform Trust, Website Quality

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