Abstract
This study aims to (1) investigate the transfer of experiential value between virtual and physical tourism contexts, (2) identify the internal and external factors influencing this transfer, and (3) develop an integrated theoretical framework to capture the dynamics of phygital tourism experiences. A systematic review of 116 peer-reviewed articles and a subsequent meta-analysis of 88 empirical studies (total sample: n = 28,545) identified key internal and external factors shaping user experiences through interactions across virtual and physical tourism spaces. Drawing on these findings, we propose the phygital tourism experience triad (PTET) framework, which conceptualizes experience formation as the alignment of cognitive and embodied actions, technological affordances, and spatial configurations spanning virtual spaces, physical tourism sites, and users' self-location (e.g., home). This research contributes valuable insights to guide future studies and informs the design and management of phygital tourism experiences.