The Meaning of 'Product Placement': An Interpretive Exploration of Consumers' Experiences of Television Programme Product Placement in the United Kingdom and Thailand

RA Tiwsakul; C Hackley

Back

The Meaning of 'Product Placement': An Interpretive Exploration of Consumers' Experiences of Television Programme Product Placement in the United Kingdom and Thailand

Journal article

Peer reviewed

The Meaning of 'Product Placement': An Interpretive Exploration of Consumers' Experiences of Television Programme Product Placement in the United Kingdom and Thailand

RA Tiwsakul and C Hackley

ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, Vol.36, pp.925-926

01/01/2009

Abstract

Social Sciences

Business

Management

Business & Economics

CONFIDENCE

Files and links (1)

url

http://gateway.webofknowledge.com/gateway/Gateway.cgi?GWVersion=2&SrcApp=PARTNER_APP&SrcAuth=LinksAMR&KeyUT=WOS:000272831500414&DestLinkType=FullRecord&DestApp=ALL_WOS&UsrCustomerID=11d2a86992e85fb529977dad66a846d5View

Author

Metrics

19 Record Views

Details

Title: The Meaning of 'Product Placement': An Interpretive Exploration of Consumers' Experiences of Television Programme Product Placement in the United Kingdom and Thailand
Creators: RA Tiwsakul
C Hackley
Contributors: AL McGill
S Shavitt
Publication Details: ADVANCES IN CONSUMER RESEARCH, VOL XXXVI, Vol.36, pp.925-926
Publisher: ASSOC CONSUMER RESEARCH
Date published: 01/01/2009
Date submitted: 16/05/2017
Identifiers: 99513620702346
Academic Unit: University of Surrey
Language: English
Resource Type: Journal article

The Meaning of 'Product Placement': An Interpretive Exploration of Consumers' Experiences of Television Programme Product Placement in the United Kingdom and Thailand

Abstract

Files and links (1)

Metrics

Details

Usage Policy