The Influence of Culture on Trust Judgments in Customer Relationship Development by Ethnic Minority Small Businesses

Journal article

Open access

Peer reviewed

L Altinay, MNK Saunders and C Wang

Journal of Small Business Management, Vol.52(1), pp.59-78

20/06/2013

Abstract

Surrey Business School

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Title: The Influence of Culture on Trust Judgments in Customer Relationship Development by Ethnic Minority Small Businesses
Creators: L Altinay
MNK Saunders
C Wang
Publication Details: Journal of Small Business Management, Vol.52(1), pp.59-78
Publisher: Wiley
Date published: 20/06/2013
Date submitted: 15/01/2012
Identifiers: 99513037902346
Copyright: This is the peer reviewed version of the following article: Altinay, L, Saunders, MNK and Wang, C (2013) The Influence of Culture on Trust Judgments in Customer Relationship Development by Ethnic Minority Small Businesses Journal of Small Business Management, 52 (1). 59 - 78, which has been published in final form at http://dx.doi.org/10.1111/jsbm.12033. This article may be used for non-commercial purposes in accordance with Wiley Terms and Conditions for Self-Archiving.
Academic Unit: FASS Central Faculty Admin
Resource Type: Journal article