Abstract
There has recently been a significant upsurge in popularity in cycling with not only increased participation evident but also new participants taking up cycling, especially in the UK, parts of Europe, US, and Australia. The branch of cycling that has witnessed the largest growth, in both numbers of events and participants, is the “gran fondo” or “sportive” cycle event. However, very little is known about either the organization of these events or the cultural experiences of cyclists participating in them. The focus of this article is to provide an exploratory narrative of the characteristics of a gran fondo or sportive, explored via a participant observation approach and interpreted through the use of experience theory. Drawing upon the exploratory stage of a larger “experiential ethnography” of cyclists at these types of events, the article presents observation findings from 12 event days to identify key characteristics of these events as experienced by participants. These are understood and contextualized within a discussion around the nature and concept of event experiences and related to the need for professional event organizers to identify experience components by applying models of experience within a management framework.