The Choice between Management Contracts and Franchising Agreements in the Corporate Development of International Hotel Firms

Journal article

I Dimou, JJ Chen and S Archer

Journal of Marketing Channels, Vol.10(3/4), pp.33-52

2003

Abstract

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Title: The Choice between Management Contracts and Franchising Agreements in the Corporate Development of International Hotel Firms
Creators: I Dimou
JJ Chen
S Archer
Publication Details: Journal of Marketing Channels, Vol.10(3/4), pp.33-52
Publisher: Best Business Books, Haworth Press
Date published: 2003
Date submitted: 16/05/2017
Identifiers: 99510978102346
Academic Unit: University of Surrey
Resource Type: Journal article