- Title
- Television product Placement in Thailand and the UK: Management Practices and Consumer Experiences
- Creators
- RA Tiwsakul
- Publication Details
- Journal of Marketing Management
- Date published
- 2010
- Date submitted
- 16/05/2017
- Identifiers
- 99513603802346
- Academic Unit
- University of Surrey
- Resource Type
- Journal article
Journal article
Television product Placement in Thailand and the UK: Management Practices and Consumer Experiences
Journal of Marketing Management
2010
Metrics
22 Record Views