Abstract
For decades within feminism, polarised debates have served to divide anti-porn feminists from their pro-porn or "anti-anti-porn" counterparts to such an extent that the movement has become fragmented and 'meaningful dialogue has long since broken down'. This article presents feminist research that sought to explore pornography consumption in ways that would help move past this discursive deadlock towards more nuanced and productive avenues. In particular, this paper demonstrates how grounded theory approaches conventionally employed for the purpose of achieving ideological goals around objectivity, neutrality and the quest for a singular truth, may be repurposed in pursuit of empirical goals around avoiding agenda-driven outcomes and generating new conceptual discussions - within feminism, as well as other fields similarly fragmented by steadfast political, social or moral polarity. In turn, it demonstrates the methodological and epistemological negotiations inherent to such a process.