TOWARD A PRACTICAL INSIGHT INTO AVATAR CUSTOMER JOURNEY DESIGN IN THE METAVERSE TOURISM WORLD

Journal article

Baolin Deng, Ipkin Anthony Wong, Hongbo Liu and Sun Yat-sen University, China

Global Fashion Management Conference, pp.114-114

30/07/2023

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Title: TOWARD A PRACTICAL INSIGHT INTO AVATAR CUSTOMER JOURNEY DESIGN IN THE METAVERSE TOURISM WORLD
Creators: Baolin Deng
Ipkin Anthony Wong
Hongbo Liu
Sun Yat-sen University, China
Publication Details: Global Fashion Management Conference, pp.114-114
Publication Date: 30/07/2023
Identifiers: 99818366402346
Academic Unit: Surrey Hospitality and Tourism Management
Language: English
Resource Type: Journal article