Abstract
In this article, I present an analysis of 1930 posts from 12 discussion threads from an online parenting forum, drawing upon a broader project on the mediation of childbirth. I present three themes in analysis –the multi-pronged functions of writing birth narratives, the discursive and perceived silencing of difficult stories and the overt individualisation and self-management evident in women’s accounts. I locate these as outcomes of the individualisation of maternity in contemporary society and pendulum swings in cultural and policy level conceptualisations of how births ‘should be’. I argue for greater attention to be paid to the mediation of parenting and networked maternal subjectivities.