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Silver Consumers Find Leisure and Socialization in Shopping: Insights From a U.K. Survey
Journal article

Silver Consumers Find Leisure and Socialization in Shopping: Insights From a U.K. Survey

HA Myers and M Lumbers
Research Review, International Council of Shopping Centres, Vol.14(3), pp.25-27
2007

Abstract

The article explores the needs and wants of the consumer, aged 55 and over, in the United Kingdom based on semistructured interviews. These interviews suggest that this demographic group values shopping as a means of socialization and leisure pursuit.

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