Abstract
The UK Independence Party (UKIP) has moved from being a single issue party par excellence to a broader party of protest, taking advantage of broader feelings of discontent and disconnection. However, the 2016 referendum on UK membership of the EU fundamentally challenged its development and operation, by removing a core part of the party’s rationale and identity, and radically shifting the overall political landscape. This paper considers the re-positioning through the referendum period, both rhetorically and organisationally. Drawing on party press releases and media coverage, the paper argues that UKIP has become caught in a set of multiple transformations, pushing it in the longer term towards a more conventionally populist position, in a way that carries important resonances for other eurosceptic parties across the continent.