Abstract
National tourism policy in Bangladesh is a relatively new development and this research is the first to focus on the implementation of tourism policy in Bangladesh. Taking a social constructivist perspective, interviews were carried out with 13 elite stakeholders, from the public and private sectors, who are associated with the creation and implementation of tourism policy in Bangladesh. The data were analysed qualitatively using a content analysis approach to examine perceptions of the policy implementation process, and its success. In the case of Bangladesh, it is the persistence of hierarchical governance structures that appears to be hindering the effective implementation of tourism policy. This can be seen in the selection of priority areas by the government, the preferred policy instruments, and in the ways in which the private sector is being incentivised to support national tourism development.