Relationship marketing and airline loyalty schemes

DC Gilbert

doi:10.1016/S0261-5177(96)00078-7

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Journal article

Relationship marketing and airline loyalty schemes

DC Gilbert

TOURISM MANAGEMENT, Vol.17(8), pp.575-582

01/12/1996

DOI: https://doi.org/10.1016/S0261-5177(96)00078-7

Abstract

Science & Technology

Social Sciences

Life Sciences & Biomedicine

Environmental Studies

Hospitality

Leisure

Sport & Tourism

Management

Environmental Sciences & Ecology

Social Sciences - Other Topics

Business & Economics

ENVIRONMENTAL STUDIES

HOSPITALITY

LEISURE

SPORT & TOURISM

MANAGEMENT

relationship marketing

loyalty schemes

airline marketing

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Details

Title: Relationship marketing and airline loyalty schemes
Creators: DC Gilbert
Publication Details: TOURISM MANAGEMENT, Vol.17(8), pp.575-582
Publisher: ELSEVIER SCI LTD
Date published: 01/12/1996
Date submitted: 16/05/2017
Identifiers: 99516844702346
Academic Unit: University of Surrey
Language: English
Resource Type: Journal article

Relationship marketing and airline loyalty schemes

Abstract

Files and links (1)

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