Relational, interactive service innovation: building branding competence

SV Halliday; P Trott

doi:10.1177/1470593110366901

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Relational, interactive service innovation: building branding competence

Journal article

Peer reviewed

Relational, interactive service innovation: building branding competence

SV Halliday and P Trott

MARKETING THEORY, Vol.10(2), pp.144-160

01/06/2010

DOI: https://doi.org/10.1177/1470593110366901

Abstract

Social Sciences

Business

Business & Economics

BUSINESS

branding

new service development

resource-based view of the firm

relationships

service innovation

MARKET ORIENTATION

PRODUCT INNOVATION

INDUSTRY

SUCCESS

CONSUMPTION

EXPERIENCE

CONSUMERS

CULTURE

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Title: Relational, interactive service innovation: building branding competence
Creators: SV Halliday
P Trott
Publication Details: MARKETING THEORY, Vol.10(2), pp.144-160
Publisher: SAGE PUBLICATIONS INC
Date published: 01/06/2010
Date submitted: 16/05/2017
Identifiers: 99512685902346
Academic Unit: University of Surrey
Language: English
Resource Type: Journal article

Relational, interactive service innovation: building branding competence

Abstract

Files and links (1)

Metrics

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