Re-negotiating and re-affirming in cross-border marketing relationships: a learning-based conceptual model and research propositions

Journal article

Re-negotiating and re-affirming in cross-border marketing relationships: a learning-based conceptual model and research propositions

SV Halliday and R Cawley

Management Decision, Vol.38(30), pp.584-595

2000

Abstract

Metrics

23 Record Views

Details

Title: Re-negotiating and re-affirming in cross-border marketing relationships: a learning-based conceptual model and research propositions
Creators: SV Halliday
R Cawley
Publication Details: Management Decision, Vol.38(30), pp.584-595
Date published: 2000
Date submitted: 16/05/2017
Identifiers: 99511410802346
Academic Unit: University of Surrey
Resource Type: Journal article