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Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry
Journal article

Outcome-based contracts as a driver for systems thinking and service-dominant logic in service science: Evidence from the defence industry

ICL Ng, R Maull and N Yip
EUROPEAN MANAGEMENT JOURNAL, Vol.27(6), pp.377-387
01/12/2009

Abstract

Social Sciences Business Management Business & Economics BUSINESS MANAGEMENT Systems thinking Service science Outcome-based contracts Value co-creation Service-dominant logic
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