We construct multisymplectic formulations of fluid dynamics using the inverse of the Lagrangian path map. This inverse map, the ‘back-to-labels’ map, gives the initial Lagrangian label of the fluid particle that currently occupies each Eulerian position. Explicitly enforcing the condition that the fluid particles carry their labels with the flow in Hamilton's principle leads to our multisymplectic formulation. We use the multisymplectic one-form to obtain conservation laws for energy, momentum and an infinite set of conservation laws arising from the particle relabelling symmetry and leading to Kelvin's circulation theorem. We discuss how multisymplectic numerical integrators naturally arise in this approach.