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Mobile decision support for in-store purchase decisions
Journal article   Peer reviewed

Mobile decision support for in-store purchase decisions

H van der Heijden
DECISION SUPPORT SYSTEMS, Vol.42(2), pp.656-663
01/11/2006

Abstract

Science & Technology Technology Computer Science Artificial Intelligence Computer Science Information Systems Operations Research & Management Science Computer Science COMPUTER SCIENCE ARTIFICIAL INTELLIGENCE COMPUTER SCIENCE INFORMATION SYSTEMS OPERATIONS RESEARCH & MANAGEMENT SCIENCE decision support systems consumer decision making mobile devices product attractiveness cue laboratory experiment CONSIDERATION SETS INFORMATION IMPACT COLOR AIDS
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