Mobile Advertising: The influence of emotional attachment to mobile devices on consumer receptiveness

Journal article

Peer reviewed

A Kolsaker and N Drakatos

Journal of Marketing Communications, Vol.15(4), pp.267-280

2009

Abstract

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Title: Mobile Advertising: The influence of emotional attachment to mobile devices on consumer receptiveness
Creators: A Kolsaker
N Drakatos
Publication Details: Journal of Marketing Communications, Vol.15(4), pp.267-280
Date published: 2009
Date submitted: 16/05/2017
Identifiers: 99513857302346
Academic Unit: University of Surrey
Resource Type: Journal article