Abstract
The need to locate ways of living that can be both beneficial to personal well-being and ecologically sustainable is becoming increasingly important. Flow experiences show promise for the achievement of personal and ecological well-being. However, it is not yet understood how the materialistic values promoted by our consumer cultures may impact our ability to experience flow. A cross-sectional survey of 451 people demonstrated that materialistic values and an individual’s tendency to experience flow were negatively correlated (Study 1). Next we showed that experimentally priming a materialistic mind-set led to poorer quality flow experiences in a sample of students (Study 2) and British adults (Study 3). Our findings add to current understandings of the detrimental consequences of materialistic values and suggest that it is crucial to challenge the materialistic values present within our consumer societies if we are to provide opportunities for experiencing flow.