- Title
- Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning
- Creators
- P PhillipsSV Halliday
- Publication Details
- Journal of Marketing Management, Vol.24(7/8), pp.751-770
- Date published
- 2008
- Date submitted
- 16/05/2017
- Identifiers
- 99511125202346
- Academic Unit
- University of Surrey
- Resource Type
- Journal article
Journal article
Marketing/accounting synergy: a discussion of its potential and evidence in e-business planning
Journal of Marketing Management, Vol.24(7/8), pp.751-770
2008
Metrics
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