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Marketing genetic tests: Empowerment or snake oil?
Journal article   Peer reviewed

Marketing genetic tests: Empowerment or snake oil?

DJ Bowen, KM Battuello and M Raats
Health Education & Behavior, Vol.32(5), pp.676-685
2005

Abstract

direct-to-consumer advertising direct-to-provider advertising consumer knowledge genetic test marketing BREAST-CANCER FAMILY-HISTORY PUBLIC-OPINION WOMEN RISK INFORMATION POPULATION PHYSICIANS SALES BRCA1

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