Market research and the ethics of big data

Journal article

Peer reviewed

International Journal of Market Research, Vol.55(4), pp.41-56

2013

Abstract

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Title: Market research and the ethics of big data
Creators: D Nunan
M Di Domenico
Publication Details: International Journal of Market Research, Vol.55(4), pp.41-56
Date published: 2013
Date submitted: 20/02/2015
Identifiers: 99516696402346
Academic Unit: University of Surrey; Surrey Business School
Resource Type: Journal article