Abstract
This paper provides a framework to link knowledge and culture into market-oriented change and development. It focuses on marketing information in action.
- Title
- Making connections: the value of linking marketing knowledge and culture
- Creators
- SV Halliday
- Publication Details
- International Journal of Knowledge, Culture and Change Management, Vol.4, pp.785-794
- Date published
- 2005
- Date submitted
- 16/05/2017
- Identifiers
- 99512473002346
- Academic Unit
- University of Surrey
- Resource Type
- Journal article