Abstract
This article looks at a genre of games that most frequently appears on the Nintendo DS and discusses how they use multiple techniques drawn from several different sources to gain popularity. The desert island simulation blends a series of familiar game genres with those of popular television, specifically serial television, to produce a genre that deliberately appeals to non-traditional users (although this definition relies more on preconceptions than actuality, as games continue to develop in scope). This article examines the techniques that these games use, including the shrewd marketing tools of the DS, the ways in which the games borrow from existing games genres, how they draw the player into a narrative web through a reconstruction of player agency, and the linkage with serial television. By specifically examining The Sims 2 Castaway (S2C, 2007), this article discusses how the changing of ludic objectives during these games influences player expectation and how this is increasingly reflected in other texts such as long-haul television series. These developments indicate not only an evolving canon within games but argue for their growing influence elsewhere in cultural production. © The Author(s) 2010.