Rewilding is a conservation concept and practice which has gained traction over the past two decades, and is often perceived as a powerful tool to reverse anthropogenic ecological degradation. In the UK, Environmental Land Management Schemes (ELMS) have introduced the idea of ‘public money for public goods’, making some rewilding initiatives more viable for landholders. Many conservation organisations work with landholders to promote rewilding as part of local conservation strategies, but there remains a lack of understanding of landholder perceptions and attitudes towards rewilding. This research used semi-structured interviews based on the gaps identified in the literature to explore these aspects in a sample population of 8 landholders in Surrey, UK. Thematic analysis interpreted the importance of emergent patterns and implications in relation to existing literature. This research found that landholders associate many different meanings towards rewilding. These perceptions fall along two spectra, ranging from passive to active forms of rewilding and with different levels of impact on human activities. Landholder valuations of rewilding are profoundly influenced by their perceptions of its meaning, with more favourable attitudes expressed towards ‘low-impact’, active forms of rewilding. Concern was expressed about the need to balance rewilding goals with food security. This emphasises that understanding local views is essential to improve consideration of practical constraints, whilst helping to reduce polarisation and mistrust about rewilding. Conservation organisations should facilitate collaboration among landholders to kickstart the implementation of acceptable and context-specific forms of rewilding, playing a key role in achieving local and national nature recovery targets.