Abstract
Companies are increasingly seeking to adopt a Circular Economy (CE) approach when aiming for greater corporate sustainability. In Ethiopia, a country rapidly industrializing, a CE approach in line with Ethiopia’s Green Manufacturing Strategy offers businesses a more sustainable and efficient economic approach than linear value chains. This study evaluates approaches towards implementing CE principles into novel business practices, focusing on the crucial role of senior business managers. Drawing on a sample of 145 senior managers of Ethiopian textiles and agro-food processing companies, we analysed their knowledge, attitudes, and practices vis-à-vis CE. The findings show that managers have high levels of knowledge about CE and hold positive attitudes towards it, although their companies’ practices did not reflect this. Logistic regression analysis showed that environmental management training, business circularity strategies, and the type of managerial positions are the major determinants of managers’ willingness to adopt circular practices. A critical finding was that participation in environmental management training and their managerial status negatively affect the willingness to adopt circular practices. Based on these findings, the study offers key recommendations focused on the potential to build CE models at the corporate level in developing countries, such as Ethiopia, through policy change and improved education and training.