Journal article

Is Europe a brand? An exploratory study of consumer perceptions

PP Balestrini, D Gilbert and P Gamble

Journal of International Marketing and Marketing Research, Vol.28(3), pp.127-142

2003

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Title: Is Europe a brand? An exploratory study of consumer perceptions
Creators: PP Balestrini
D Gilbert
P Gamble
Publication Details: Journal of International Marketing and Marketing Research, Vol.28(3), pp.127-142
Date published: 2003
Date submitted: 16/05/2017
Identifiers: 99516625602346
Academic Unit: University of Surrey
Resource Type: Journal article